Knowing when to quit

How do you know if your idea is worth pursuing? How do you tell if your chosen endeavour is going to be worth the effort?

I’m sure you’ve heard of this quote from the great 1960’s American Football coach, Vince Lombardi:

Winners never quit, and quitters never win.

That would suggest that it’s just a matter of hanging in there and never giving up.

More modern day thinkers like Seth Godin, author of The Dip, suggest that the real insight comes from asking this question instead:

Is this something that will respond to guts, effort and investment?

I think what Seth is saying is that some things are worth quitting. If you are working on three different projects and two of them feel like dead ends, then quit those two and focus on the third.

Once the thing that you are working on feels like it’s worth the effort and you are willing to make the necessary investment, then stick with it.

I’ve written a lot of other posts around this topic. Some that might be of interest are What should you do next?, Procrastination, and How discipline leads to habits.